Co-branding | MissBerry × Lipton

Project Overview:

MissBerry and Lipton's co-branding campaign launched on social media and e-commerce platforms. The campaign is designed to drive traffic to the 2022 e-commerce mid-year sale. Combined with Lipton Tea's "Day Tea Night Wine" social media theme, the innovative tea and fruit wine mixer successfully attractted the attention of the Gen Z generation and expand brand awareness of MissBerry.

My Responsibility:
Responsible for preliminary co-branding format negotiation, co-branding theme planning, social media material, event execution and release.