A Digital Marketer, Content Creator and Consultant.
CV
Professional Summary
Branding & Marketing Specialist with 3 years in the Food & Beverage industry. Currently pursuing a Master degree in Digital Marketing. Skilled in developing innovative, high-performing campaign strategies. Strong analytical and cost-efficient problem-solving abilities. Proven team player, fostering effective collaboration.
Skills
Digital Marketing Data Analysis Campaign Management Branding Content Strategy Social Media Markteing SEO & SEA Copywriting
Work Experience
2021-2023
Geying (Shanghai) Brand Management Co., Ltd, Marketing Specialist
MissBerry, a Chinese leading brand in low-alcohol beverage industry, has successfully secured RMB 1 billion Series B+ funding round led by AB InBev within 2 years.
• Spearheaded annual marketing strategies, achieving €630k in sales and generating 8 million social media exposures
(ROI 1.8) for IP co-branding.
• Orchestrated a celebrity branding campaign, securing €250k in sales and reaching a 300k audience (ROI 1.1).
• Managed 4 key brand social media accounts, growing followers to 100,000 and boosting sales by 30%.
• Produced brand communication materials and organised brand training.
• Conducted market and competitor analysis to optimise product pricing and listing strategies.
• Successfully executed product launches.
2020-2021
Heyi Cultural Creative Co., Ltd,
Media Communication Operator
Heyi is a Chinese cultural and creative advertising company that not only serves government cultural and tourism projects, but also incubates its own proprietary IP.
• Developed and executed marketing activities, including viral contests and offline media communication projects.
• Organised offline events, enhancing brand visibility and gaining recognition on official government news television channels.
• Managed official social media accounts, curating engaging topics, creating high-quality original content, and fostering follower interaction.
• Analysed data to evaluate the effectiveness of social media marketing.
• Assisted in operating an e-commerce store for cultural creative products, leveraging sales data for optimisation.
• Orchestrated promotional campaigns, driving sales by 18% during annual promotions.
20223-2023 (project)
Shanghai Jizhi Health Technology Co., Ltd,
Branding
GENBEN, founded in 2021, is a DTC brand that provides healthy food for the mainly female group, whose main products include Instant Tremella, Berry Essence and Saffron Ginger Tea. It has completed a seed round in the amount of RMB1 million by SoGal.
• Strategized nationwide partner search, enhancing brand positioning and credibility.
• Led the analysis of brand development directions and brand product matrix, resulting in the creation of brand manuals.
• Executed impactful online and offline campaigns, elevating brand visibility and market presence.
• Managed official social media accounts (WeChat, Weibo, and Little Red Book)
Education
2023-2024
UCD Smurfit Business School, MSc Digital Marketing
Modules: Corporate Marketing Strategy, Omnichannel Mkt Communications, Consumer Insights & Analytics, Advanced SEO and SEA, Neuromarketing,AI & Technology
2015-2019
ilin Agriculture University, BA in Communication
(GPA 3.5/4)
Interests
Intrigued by the intersection of art and ambition, my interests are as varied as they are vibrant. Theater, literature, and photography not only color but shape my worldview, revealing the rich tapestry of life's diverse perspectives. The high-octane thrill of Formula 1 racing symbolizes the exhilaration of life's unpredictability, while the tranquil yet powerful experience of swimming teaches me about resilience and adaptation. These passions, blending artistry with action, fuel my professional drive and personal growth, continuously shaping my understanding of the world and my place within it.