Brand Upgrade Project | MissBerry

Project Overview:
Two years after the establishment of the brand, the need to establish a more mature brand image, more recognizable brand VI and brand advertising as a brand differentiation marketing strategy, expanding brand awareness.

My Responsibility:
Leading brand market research in the early stages, conducting competitor analysis, and organizing 30+ groups of focus group interviews. Refine brand positioning and participate in brand strategy development. Provide brand visual VI design direction in the mid-term, provide visual design brief and communicate with agency. Responsible for brand manual planning and writing, brand video script and copywriting, brand social media matrix construction, social media content visual upgrade, brand POSM material planning.